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Why evergreen Marketing Beats Traditional Campaings for Artists GuidesMusic BusinessThe Label

Why evergreen Marketing Beats Traditional Campaings for Artists

Traditional marketing campaigns have been a go-to strategy for many artists and labels. These campaigns focus on creating a short-term surge in attention and listeners around specific events, such as a new release, tour announcement, or major collaboration. Common Features of Traditional Campaigns: Single Release Focus: Heavy promotion around one…
September 19, 2024
The Dark Side of Streaming: How Bot Flagging on Spotify Hurts Innocent Artists GuidesMusic Business

The Dark Side of Streaming: How Bot Flagging on Spotify Hurts Innocent Artists

In the ever-evolving landscape of digital music, streaming platforms like Spotify have become a lifeline for artists, offering a global stage for their talent. However, with great opportunity comes significant risk, particularly when it comes to the issue of bot-generated streams. Recently, Spotify has started to flag songs streamed by…
June 10, 2024
Record Labels in the World 2024 record labels in the world headerMusic Business

Record Labels in the World 2024

This article delves into the current state of record labels worldwide, examining the key players, emerging trends, and the challenges and opportunities that lie ahead In the ever-evolving landscape of the music industry, 2024 stands as a pivotal year for record labels globally. The traditional paradigms are being reshaped by…
May 22, 2024