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Why evergreen Marketing Beats Traditional Campaings for Artists GuidesMusic BusinessThe Label

Why evergreen Marketing Beats Traditional Campaings for Artists

Traditional marketing campaigns have been a go-to strategy for many artists and labels. These campaigns focus on creating a short-term surge in attention and listeners around specific events, such as a new release, tour announcement, or major collaboration. Common Features of Traditional Campaigns: Single Release Focus: Heavy promotion around one…
September 19, 2024
Welcome aboard! The Label

Welcome aboard!

Board the ship! Life is great, thank you for asking! The past year has been one hell of a trip! We have accomplished a lot, but it is only the beginning of a much greater journey. We are just building our ship as we prepare to leave the harbor. The…
October 23, 2014