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Why evergreen Marketing Beats Traditional Campaings for Artists GuidesMusic BusinessThe Label

Why evergreen Marketing Beats Traditional Campaings for Artists

Traditional marketing campaigns have been a go-to strategy for many artists and labels. These campaigns focus on creating a short-term surge in attention and listeners around specific events, such as a new release, tour announcement, or major collaboration. Common Features of Traditional Campaigns: Single Release Focus: Heavy promotion around one…
September 19, 2024
The Dark Side of Streaming: How Bot Flagging on Spotify Hurts Innocent Artists GuidesMusic Business

The Dark Side of Streaming: How Bot Flagging on Spotify Hurts Innocent Artists

In the ever-evolving landscape of digital music, streaming platforms like Spotify have become a lifeline for artists, offering a global stage for their talent. However, with great opportunity comes significant risk, particularly when it comes to the issue of bot-generated streams. Recently, Spotify has started to flag songs streamed by…
June 10, 2024
Building a Song: Structure, Dynamics, and Flow – An In-Depth Guide on Song Structures Guides

Building a Song: Structure, Dynamics, and Flow – An In-Depth Guide on Song Structures

Songs are stories told through melodies, harmonies, rhythms, and words. But like any good story, the manner in which it unfolds—the structure—can captivate an audience or leave them wanting. Let's dive into the fascinating world of song structure, a crucial component of creating memorable music. Table of contentsThe Anatomy of…
August 18, 2023