Start selling merch on Spotify without the hassle.

On-Demand Merchandising allows artists to offer a variety of custom merchandise to their fans without the need for upfront investment or inventory management. Products are produced and shipped only when a fan makes a purchase, minimizing waste and maximizing efficiency.

You can create a wide range of merchandise including apparel like t-shirts and hoodies, accessories like hats and bags, and even custom items like posters. Our platform offers various customization options to bring your creative vision to life and we can also help to design your merch ideas.

Check the merch store for the most popular items.

You’ll need to provide your own designs, but we will help you design the mockups and set them up finalize your merchandise. Assistance from our design team is also available to ensure your products look great.

If you don’t have your own designs yet, you can hire our highly skilled design team to create the design for you at membership prices. The product set up of one product will also be included.

Our pricing strategy depends on whether you apply to the Cost Price Strategy or Premium Prices.

1. Cost Price Strategy

This approach is ideal if you view merchandise primarily as a marketing tool and expect sales of less than 40 items per year. Here’s how it works:

• Pricing Formula: Cost of goods sold + VAT + Price Rounding buffer (to nearest  $5 increment).
• Why Choose This? Since the per-unit cost is slightly higher due to on-demand handling, margins on the products are effectively zero after printing, transaction costs, and so on. This strategy keeps the costs low for your fans spreading your brand and making you stand out compared to other artists. Having a merch tab on Spotify will improve the overall algorithmic health since you utilize all available functions. This strategy also simplifies bookkeeping since there are no payouts or invoicing involved, especially for artists who are private individuals and don’t have a company.
• Example: the cost of a t-shirt is $11, Swedish VAT is 25% –> 13.75, rounded up to $15 which is the price you’ll see in the store.

2. Premium Strategy

This option is for artists looking to monetize their brand and expecting sales of more than 40 items per year at a premium price level. You’ll need to apply for premium prices here.

• Pricing Formula: Cost of goods sold + margin + 25% VAT.
• Why Choose This? It allows you to earn higher profits per product, positioning your merch as a premium offering. Depending on the market prices, cost per items sold and your goals we’ll together set the prices with reasonable margins.
• Example:  the cost of a t-shirt is $11, we add a margin of 50%–> 16,5 + Swedish VAT of 25% –> $20.625  rounded to the closest $5 increment so we’ll set $20 in this case in the store.

Yes, our service enables international sales. Shipping costs and times vary by destination but our merch supplier have multiple handling locations around the world ensuring fast shipping times and low costs for your fans. Some restrictions may apply to specific countries due to logistics or legal constraints. 

We provide guidance to help you promote your merchandise effectively across social media platforms and your own channels. Exclusive promotional campaigns can also be arranged.

Also multiple sales channels such as in Spotify, as well as in our own shop. Additional sales channels are in development.

Absolutely! We support limited edition runs and exclusives for fan clubs or special events, allowing you to create unique merchandise offerings for your most dedicated fans.

Artists retain full rights to their designs used on merchandise. Our service is designed to empower artists, ensuring they maintain control over their creative works. You only need to give us the right to sell your merch via our platforms. 

A product setup refers to the creation of a single product page in our merch store. Here’s how we define it:

1. Single Product with Variations:
   • A t-shirt from a specific make (brand/type) with one design is considered a single product setup.
   • You can have multiple colors and a wide range of sizes, and it will still be treated as one product setup.
2. New Product Setup:
   • If you switch to a different make or style (e.g., changing from a standard t-shirt to a premium t-shirt), even if the design remains the same, it is considered a new product setup.
   • Each unique combination of make and design requires its own product setup.
3. Examples:
   • One Product Setup: A single design printed on a t-shirt available in black, white, and navy, with sizes ranging from S to XXL.
   • Two Product Setups: The same design printed on both a standard t-shirt and a hoodie.