DYNAMIC ARTIST SIGNINGS

The initial Release Scope  serves as a low-risk, starting point for both the artist and Rexius Records. We call it the Launchpad Release and this allows us to test the market and gather insights into the song’s potential before scaling the investment for both parties. The focus is to provide a flexible model that can be adapted according to real-world feedback.

 If the song doesn’t resonate in the initial market test, it stays within the scope of the Launchpad Release. The Launchpad Release is designed to still provide value by offering distribution and basic promotional activities.

We have a strong focus on helping talented undiscovered or upcoming artist taking the next steps in their careers. We understand the needs of artists who have tried everything, maybe even losing hope or feel lost in today’s competitive market.

Please see the criteria we use below to find artists who are a good fit with us.

While our doors are open to a vast array of artists, our selection process is thoughtful and strategic. We look for artists with potential—not just in their current talent but in their drive, vision, and readiness to evolve. Our goal is to identify those who can truly benefit from our partnership, ensuring that both sides invest where the investment can make a real difference.

More specifically, if you’re wondering whether you fit the bill, here are the criteria we look for:

Core Criteria:

• Quality and Potential of Demo
  • The quality of your demo is not so important, however, the songwriting should hold the potential to make an impact in the industry.
• Vocal Excellence
  • The vocal sound of the singer should be compelling and unique.
• Alignment with Our Values and Business Model
  • It’s crucial that your ethos, vision, and working style mesh well with ours. A shared outlook ensures a harmonious and productive relationship.
• Prior Music Releases
  • Artists should have at least one song already released on platforms like Spotify. If not, starting with our Foundation Agreement would be the recommended pathway.

Attitudinal Criteria:

• Drive and Ambition
  • We seek artists who are motivated to take their career to the next level. A drive to succeed is often as important as talent.
• Willingness to Invest Effort and budget
  • The artist must be prepared to contribute their time, energy and budget into not just music production but also promotional activities. We typically divide the promotion efforts to what the artist does best and what the label does best.
• Openness to Feedback
  • The ability to accept, process, and act on constructive criticism is vital. We believe that growth occurs in a space of honest dialogue and adjustment.

Our contracts are designed to provide artists with flexibility. Depending on the specific terms of your contract, you are able to release works independently even during the project with us. We strive for a balance that supports your growth both within and outside our label. The key is good communication so we time the releases well.

We employ a solid process with a mix of tried and tested traditional and digital marketing strategies slightly tailored to each artist’s style, audience, and genre.

We divide the work between us and the artist where each party is the strongest. For example, we work on building resources, network, pitching tools, and knowledge to support all our artists at the same time. While the artist focuses on things that they can do more efficiently and more resourceful like social media.

But it’s not only about what we do. We have a strong focus on strategically betting on things with a positive market test and try to create unique and outstanding music as well as a brand that stands through the noise. In today’s competition, we need to ace three parameters: music, brand and promotion, to stand a chance. If any of these pillars fall, everything falls.